TRENDING DUPES 🔥
Shop Our Best Sellers
The Honest Alternative to High-End Hype.
We craft clean, long-lasting fragrances inspired by icons and made for everyday wear.
Affordable
Craftsmanship
Skin Safe
Money Back
Dupe Theory
Luxury without the price tag
Oil based formula - non drying
No harsh chemicals, parabens...
30-Day Scent Guarantee.
Others
Smells Like Parfums de Marly Delina
Bright lychee and tart rhubarb open into a full rose heart, finishing on soft musk...
Smells Like Aventus Creed
Bright pineapple and birch on a base of oakmoss and musk.High-strength Extrait de Parfum built...
Smells Like Boujee Marshmallow
Fluffy pink marshmallow and strawberry open into whipped vanilla and soft florals, finishing on creamy...
Smells like Versace Eros Flame
A spicy citrus fragrance redesigned with strong vanilla sweetness and a smooth, masculine warmth.
Loved by thousands. Chosen by you.
Explore our most requested scents... inspired by modern classics and timeless icons.
Why People Choose Dupe Theory
The Dupe Theory.
Dupe Theory began as a personal frustration.
Designer fragrances had become untouchable — priced for branding, not wear. At the same time, most alternatives cut corners, diluted formulas, or chased trends.
The goal was simple: create inspired fragrances that focus on formulation, balance, and wear — without excess or markup.
Today, Dupe Theory remains family-owned, small-batch, and hands-on. Every bottle is blended with the same intention it started with.