The Honest Alternative to High-End Hype.

We craft clean, long-lasting fragrances inspired by icons and made for everyday wear.

Based on 950 reviews

Affordable

Craftsmanship

Skin Safe

Money Back

Dupe Theory

Luxury without the price tag

Oil based formula - non drying

No harsh chemicals, parabens...

30-Day Scent Guarantee.

Others

Smells Like Parfums de Marly Delina

Bright lychee and tart rhubarb open into a full rose heart, finishing on soft musk...

Smells Like Aventus Creed

Bright pineapple and birch on a base of oakmoss and musk.High-strength Extrait de Parfum built...

Smells Like Boujee Marshmallow

Fluffy pink marshmallow and strawberry open into whipped vanilla and soft florals, finishing on creamy...

Smells like Versace Eros Flame

A spicy citrus fragrance redesigned with strong vanilla sweetness and a smooth, masculine warmth.

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Loved by thousands. Chosen by you.

Explore our most requested scents... inspired by modern classics and timeless icons.

Why People Choose Dupe Theory

Excellent

4.7

/ 5

Worth Every Dollar 100%

Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.

I love it!

Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping.

Smells Just Like the Original 😍

Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.

My New Everyday Scent

Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.

Quality You Can Feel

The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.

Perfect for Someone Who Hates Guessing

The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...

Finally, Affordable Fragrance That Lasts

I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.

Worth Every Dollar 100%

Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.

I love it!

Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping.

Smells Just Like the Original 😍

Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.

My New Everyday Scent

Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.

Quality You Can Feel

The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.

Perfect for Someone Who Hates Guessing

The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...

Finally, Affordable Fragrance That Lasts

I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.

Worth Every Dollar 100%

Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.

I love it!

Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping.

Smells Just Like the Original 😍

Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.

My New Everyday Scent

Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.

Quality You Can Feel

The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.

Perfect for Someone Who Hates Guessing

The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...

Finally, Affordable Fragrance That Lasts

I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.

Worth Every Dollar 100%

Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.

I love it!

Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping.

Smells Just Like the Original 😍

Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.

My New Everyday Scent

Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.

Quality You Can Feel

The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.

Perfect for Someone Who Hates Guessing

The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...

Finally, Affordable Fragrance That Lasts

I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.

Worth Every Dollar 100%

Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.

I love it!

Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping.

Smells Just Like the Original 😍

Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.

My New Everyday Scent

Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.

Quality You Can Feel

The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.

Perfect for Someone Who Hates Guessing

The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...

Finally, Affordable Fragrance That Lasts

I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.

Worth Every Dollar 100%

Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear. Not just a dupe a seriously good fragrance on its own. Clean, long-lasting, and super easy to wear.

I love it!

Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping. Nearly identical scent and very quick shipping.

Smells Just Like the Original 😍

Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price. Honestly shocked how close this smells to my old designer bottle. Same vibe, same lasting power, way better price.

My New Everyday Scent

Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles. Light, clean, and lasts through my workday. Dupe Theory made it easy to switch from overpriced designer bottles.

Quality You Can Feel

The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear. The texture, the drydown, the performance all so smooth. It smells familiar but softer and easier to wear.

Perfect for Someone Who Hates Guessing

The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent... The descriptions were accurate and the scent I picked fit my style right away. It’s become my signature scent...

Finally, Affordable Fragrance That Lasts

I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed. I used to think affordable meant weak. These last all day on my skin and even longer on my clothes. Super impressed.

Our Founder, Frank

The Dupe Theory.

Dupe Theory began as a personal frustration.

Designer fragrances had become untouchable — priced for branding, not wear. At the same time, most alternatives cut corners, diluted formulas, or chased trends.

The goal was simple: create inspired fragrances that focus on formulation, balance, and wear — without excess or markup.

Today, Dupe Theory remains family-owned, small-batch, and hands-on. Every bottle is blended with the same intention it started with.

Clean, safe + cruelty-free.

Made with premium oils, no harsh chemicals. Tested on Friends.

Inspired by icons. Made affordable.

Fine fragrance designed for real life and accessible to everyone.

Created by hand. Guided by passion.

Every scent begins in our founder’s hands...

30-Day Scent Guarantee

Love it or return it.
Hassle-free. Always fair.